When you’re passionate and knowledgeable about a topic, you’ll probably have lots to say! But for media interviews, follow the rule of 3. Why 3? Well there are 3 reasons, of course! 1️⃣ We tend to remember words, visuals and references in patterns of 3. Just think of these classic examples: Eat, Pray, Love Friends, Romans, Countrymen Ready, Set, Go! 3 Little Pigs 3 Blind Mice Goldilocks and the 3 Bears 3 Musketeers 3 Amigos 3 witches in Shakespeare’s MacBeth…
We’re excited to introduce you to media savvy, dietitian entrepreneur Andrea D’Ambrosio from Ontario! Andrea owns and operates Dietetic Directions, a nutritional counselling and education company in Kitchener Waterloo. Along with her team of dietitians, she has the mission to inspire busy people to achieve life-long behaviour changes though motivational coaching and mutual goal setting. Andrea is regularly featured in local media in the Kitchener Waterloo and Hamilton regions and has acted as a National Media spokesperson for Dietitians of Canada.…
Nutrition Month is here! It’s time for dietitians to shine and find engaging ways to help Canadians unlock the potential of food! One creative way is to share videos with your clients for healthy, easy, recipes they can make themselves! Short one to two-minute videos are currently a popular medium for sharing information. Making your own “how-to” or “hands-and-pans” recipe videos is a great way to profile your culinary expertise and help your clients improve their food skills. These types…
We’re thrilled to introduce you to Shelley Case, leading international dietitian expert on the gluten-free diet! Shelley is also an author, speaker and consultant with more than 35 years’ experience. She is a member of the Medical Advisory Board of the Celiac Disease Foundation and the Canadian Celiac Association’s Professional Advisory Council. Shelley is a sought-after media source, conducting hundreds of radio, television, newspaper and magazine interviews throughout North America such as the NBC Today Show, CNN, CBC, CTV, Global TV,…
At this year’s annual Dietitians of Canada conference, I had the pleasure of meeting Lindsey McGregor who has been a Registered Dietitian in Alberta for the past 9 years. She currently works for Alberta Health Services and is passionate about the public making maximum use of the life changing advice that Dietitians provide. Lindsey just participated in her first TV interview and shares these wonderful tips with us! How did you get started in the media? I got started…
January is the perfect time for YOU to shine in the media! With the cold dark days of winter, media outlets are looking for experts to motivate their viewers with tips and ideas to help them achieve and stick to their New Year’s resolutions. Start pitching your media interview ideas NOW to your local media outlets. It takes time to think of story ideas, so we’ve given you a jump start on some winning interview topic ideas. Here’s hoping you’ll soon…
We’re thrilled to offer a FREE 30-minute webinar in partnership with Nutrition Academy! When: Tues Nov 29, 2016 @ 2 pm PT / 5 pm ET Register for the free week-long Nutrition Entrepreneurs Summit and watch 16 sessions all taught by leading nutrition entrepreneurs around the globe! (Sessions will be archived until December 4th.)
Here’s Media Training Boot Camp Co-Founder Sue Mah, sharing her top 5 food combos for better nutrition. Backstory: Sue is the regularly featured dietitian expert on the new national TV show Your Morning. She pitched the interview idea to the show’s producer, and worked with the set stylist to create the visuals for the TV interview. Sue’s Secrets of Success Tip: Be “edu-taining” – that’s educational + entertaining! Use separate “stations” for your visuals and be creative in how you…
Interview: Cooking with Blueberries Media outlet: Global TV Calgary, Alberta Expert guest: Kristyn Hall, MSc, RD; Food, Nutrition and Culinary Coach, Nutrition and Culinary Solutions; @kristynhall Air date: July 12, 2016 Reviewers: Interview self-reflection by Kristyn Hall; and interview review by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: As always, we are happy to review your media interviews upon request. We were thrilled that Kristyn reached out to us to share her self-reflection based on what she learned from…
One of the most common questions we receive during our media training workshops is how to deal with tough questions. Aside from mock interview training and practice, we recommend watching or listening to an interview with a politician. Politicians are uber media trained to address the most challenging questions. Here’s a quick case study from a recent interview with The Honourable Carla Qualtrough. The interview topic: Early in June 2016, The Honourable Carla Qualtrough, federal Minister of Sport and Persons…
